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Pots & Pieces are a forward thinking, sustainability driven pottery company that breathe new life into old works and broken pieces. They accept donations from customers and turn their previously unusable art into extraordinary decorative pieces that will add vibrancy and fun spirit into your home!

Strategic Decisions

Sasschet is a crochet brand with a personality as expressive as the people it serves. Sassy began designing absolute statement pieces that ignite daily life with "main character energy," offering everything from eye-catching bags and hats to playful home decor.
Sasschet helps her fellow Gen Z creatives who are NOT afraid of vibrant colors and designs, and who love supporting small!

Audience Type
Gen Z: Our primary audience is environmentally conscious, values unique and creative expressions, and seeks out brands that are socially responsible and innovative. They appreciate products that tell a story and contribute positively to the world.

The full branding package was the ideal solution for Sasschet. Custom-made from the ground up, the package allows a deep dive into their story, values, and mission, and crafts a brand identity that was as vibrant and confident as their artwork. 
Cast Creative's designs were true to the story of Sasschet and appeal to their target audience while spotlighting their core values.

The Solution

The Brand

Sasschet is an example of a crochet brand that fell under a common issue of outdated branding. 
Older design aesthetics can make businesses like this appear outdated and unappealing, especially to younger audiences Sasschet is trying to target.

The Challenges

Brand Words

1. Expressive
2. Confident
3. Happy
4. Connected

3. Happy
4. Connected

1. Expressive
2. Confident


Moodboard

Moodboard

What else can a crochet logo do but reference the continuous aspect of yarn? Usually we see crochet brands use a script font to convey this idea so much so that the type AND the theme have become quite overused. 
The blend of a reference to yarn with confident ALL CAPS type created a subtle nod that was truly unique for this crochet brand

We had fun with several S's. We broke up the repetitiveness by creating custom type with this connected aspect is also a reference to yarn!

Brand Identity

Brand Identity

Using exact shapes in the typography and keeping the weight thick and condensed communicates confidence

It's no surprise that the brand illustrations bring back those exact shapes we're looking at in the type. What's lovely is that we're also able to reference yarn offcuts/clippings in this style as well! Way to keep it consistent!!

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Unleash your brand’s potential

Unleash your brand’s potential