Pots & Pieces are a forward thinking, sustainability driven pottery company that breathe new life into old works and broken pieces. They accept donations from customers and turn their previously unusable art into extraordinary decorative pieces that will add vibrancy and fun spirit into your home!
Strategic Decisions
Sasschet is a crochet brand with a personality as expressive as the people it serves. Sassy began designing absolute statement pieces that ignite daily life with "main character energy," offering everything from eye-catching bags and hats to playful home decor.
Sasschet helps her fellow Gen Z creatives who are NOT afraid of vibrant colors and designs, and who love supporting small!
Audience Type
Gen Z: Our primary audience is environmentally conscious, values unique and creative expressions, and seeks out brands that are socially responsible and innovative. They appreciate products that tell a story and contribute positively to the world.
The full branding package was the ideal solution for Sasschet. Custom-made from the ground up, the package allows a deep dive into their story, values, and mission, and crafts a brand identity that was as vibrant and confident as their artwork.
Cast Creative's designs were true to the story of Sasschet and appeal to their target audience while spotlighting their core values.
The Solution
The Brand
Sasschet is an example of a crochet brand that fell under a common issue of outdated branding.
Older design aesthetics can make businesses like this appear outdated and unappealing, especially to younger audiences Sasschet is trying to target.
The Challenges
Brand Words
1. Expressive
2. Confident
3. Happy
4. Connected
3. Happy
4. Connected
1. Expressive
2. Confident
Moodboard
Moodboard