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Artisan’s Playhouse is a multipurpose space dedicated to providing workshops for creatives at any level and makers of memories! They spotlight experiences like rug tufting and ceramics which many have never tried before.

Artisan’s Playhouse seeks branding that resonates more with their target audience. As they felt limited by their existing branding, and felt it didn’t relate to the community they were trying to target.

The Complete Branding Package was perfect because they were able to solidify their strategy and hone in on who they are and who they wanted to target. Defining the brand strategy makes certain that the brand will resonate deeply with the audience. Fostering stronger relationships and increased loyalty as a result.

Why Branding?

The Challenges

The Solution

Now:

Main Strategic Decision

"Creatives in the Miami Area"

Target Audience

How Does This Sound?

"Creatives at heart that seek an environment where they can return to their inner childhood through new and untapped experiences."

Before:

Brand Words

Final Moodboard

1. Playful
2. Inner-Child
3. Welcoming
4. Nostalgia

Since it's in the name, we found it perfect to include the vintage playhouse door that just welcomes you in and links you back to your childhood! 
The typeface for this logo was chosen for its friendliness and its sturdy, and therefore, trustworthy structure. Not to mention its totally unique through the type customizations!

The type is dynamic between upper and lowercase letters to add to its playfulness

Brand Identity

To evoke a sense of nostalgia, we added an illustration of a classic playhouse door

The brand illustrations feature very free and handrawn shapes. They're meant to match your natural intuition as you draw. Think of these like the side your notebook page when you’re unintentionally feeling creative!

View the others!

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Unleash your brand’s potential

Unleash your brand’s potential