Strategic Decisions

Pots & Pieces are a forward thinking, sustainability driven pottery company that breathe new life into old works and broken pieces. They accept donations from customers and turn their previously unusable art into extraordinary decorative pieces that will add vibrancy and fun spirit into your home!

Audience Type
Gen Z: Our primary audience is environmentally conscious, values unique and creative expressions, and seeks out brands that are socially responsible and innovative. They appreciate products that tell a story and contribute positively to the world.

A full branding package was the perfect solution here. Custom-made from the ground up, the package allows a deep dive into their story, values, and mission, and crafts a brand identity that was as unique and personal as their work. The thoughtful design ensured that every element, from the logo to the typography, communicated the originality and craftsmanship that defines their business.

The Solution

The Brand

As a small business the daily branding process was daunting.
Pots & Pieces seeks branding that reflected the uniqueness and handcrafted nature of their work. The stress of trying to fit into a DIY identity was overwhelming. Off-the-shelf solutions or quick logo generators just didn't feel true to their one-of-a-kind approach, leaving them feeling stuck and uninspired.

The Challenges